ALAMU takes its name from three ideas: Ala (elevate), Alma (soul), and Mu (stillness) — a philosophy of turning a simple bar of chocolate into a moment of calm and connection.

Founded by Ramzi Cheety and Fernando in Miraflores, Lima, ALAMU grew out of Ramzi's own cross-cultural path across Lebanon, Canada, and Peru, and a belief that chocolate can carry that same sense of belonging to whoever tastes it.

Every bar starts with native peruvian cacao, sourced directly from a single growers in Peru, and is crafted in small batches to preserve its character. The line includes five bars — Cosmos, Hot Rose, Midnight Tulip, White Rose, and Qantu — presented bilingually in Spanish and English, with ALAMU's mascot, Bella Luna, watching over it all.

ALAMU · Soul Food is based in Miraflores, Lima, Peru, and ships to customers across Peru and abroad.